The Analysis of Mentoring, Entrepreneurship Training and Social Media on The Performance of Micro, Small, and Medium Enterprises (MSMEs) in Depok City
DOI:
https://doi.org/10.31334/transparansi.v8i2.5506Kata Kunci:
Mentoring; Entrepreneurship Training; social media; Performance Micro; Small; Medium Enterprises;Abstrak
Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peranan strategis
dalam perekonomian Indonesia, baik sebagai kontributor Produk
Domestik Bruto (PDB), penyedia lapangan kerja, serta penggerak
investasi dan ekspor. Namun demikian, UMKM menghadapi berbagai
hambatan dan tantangan, salah satunya krisis ekonomi akibat pandemi
Covid-19 yang berdampak signifikan terhadap kelangsungan usaha,
terutama melalui penurunan daya beli masyarakat yang menyebabkan
penurunan omset. Pemerintah Kota Depok mengedepankan lima pilar
utama dalam mendukung pengembangan UMKM yaitu Pelatihan,
Pendampingan, Fasilitasi Perizinan, Pemasaran dan Akses Pembiayaan.
Penelitian ini bertujuan untuk menganalisis pengaruh pendampingan,
pelatihan kewirausahaan, dan media sosial terhadap kinerja usaha mikro
di Kota Depok, baik secara parsial maupun simultan. Metode penelitian
yang digunakan adalah kuantitatif dengan pendekatan explanatory.
Populasi penelitian adalah 1.800 pelaku usaha mikro, dengan sampel
sebanyak 100 responden yang dipilih melalui teknik purposive sampling.
Hasil penelitian menunjukkan bahwa: (1) Terdapat pengaruh positif dan
signifikan variabel pendampingan secara parsial terhadap kinerja usaha
mikro di Kota Depok, dengan besarnya pengaruh sebesar 22,9%. (2)
Terdapat pengaruh positif dan signifikan variabel pelatihan kewirausahaan
secara parsial terhadap kinerja usaha mikro di Kota Depok, dengan
besarnya pengaruh sebesar 39,8%. (3) Terdapat pengaruh positif dan
signifikan variabel media sosial secara parsial terhadap kinerja usaha
mikro di Kota Depok, dengan besarnya pengaruh sebesar 16,3%. (4)
Terdapat pengaruh positif dan signifikan variabel pendampingan,
pelatihan kewirausahaan dan media sosial secara simultan terhadap
kinerja usaha mikro di Kota Depok sebesar 73,8%.
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