ANALISIS STUDI KELAYAKAN BISNIS UMKM PADA COFFEE SHOP PILONA COFFEE DI KOTA TANGERANG
DOI:
https://doi.org/10.31334/jambis.v3i3.3235Keywords:
Business Feasibility StudyAbstract
This research aims to find out about the Culinary Business Feasibility Study at Coffee Shop Pilona Coffee in the 202 periode sighted from financial and non-financial aspects. This research uses a qualitative approach and includes case study research, thus the results of this research are descriptive analysis namely in the form of written or spoken words from the observed behavior especially related to how the culinary business method is carried out at the Coffee Shop in Tangerang City for the 202 period. The results of the research state that the development of the Coffee Shop business owned by Mr. Urip Nursalim is very feasible to carry out and keep running and even developed. Consideration of this feasibility is based on non-financial aspects, namely market aspects and marketing aspects including Product, Price, Place and Promotion, while the financial aspect, namely PP (Payback Period) occurs for 0.5 years or 5 months, NPV > 0, that is Rp. 130,703,893, P value > 1 amounting 3.3 and the IRR value for this investment is 58.5% higher than the interest rate in 2021.
References
Ali, Hasan. 2010. Word of Mouth Marketing. Jakarta: Medpress. Arikunto,
S. (2016). Prosedur Penelitian Suatu Pendekatan Praktik. Jakarta: Rineka Cipta.
Azaria Phamendyta Aldaning, 2018. The Effect of EWOM and Hedonic Motivation Toward Buying Interest and Decision. Analisa Jalur (Path Anlysis).
Chistina Whidya Utami,2010.Manajemen Ritel: Strategi dan Implementasi Ritel Modern, Jakarta: Salemba Empat.
Davota Ikanubun, 2019. Pengaruh Hedonic Shopping Terhadap Impulse Buying Yang Dimediasi Emosi Positif. Regresi linear berganda.
Eko Putra Pambagyo, 2020. Pengaruh Electronic Word of Mouth dan Hedonic Shopping Value Terhadap Impulse Buying Pada Online Shop. Regresi linear berganda.
Jalilvand, Mohammad Reza dan Neda Samiei.2012. The Effect of Electronic Word of Mouth on Brand image and Purchase Intention: An empirical study in the automobile industry in Iran. Marketing Intelligence & Planning. Vol. 30 Iss: 4.
Kotler, Philip and Kevin Lane Keller, (2016): Marketing Management, 15th Edition New Jersey: Pearson Pretice Hall, Inc.
Saputra, Saka. (2017) “Rancang Bangun Heat Exchanger Tube Fin Satu Pass, Shell Tiga Pass Untuk Pengering Empon- emponâ€. Skripsi Fakultas Teknik Universitas Muhammadiyah Surakarta.
Schiffman, L.G., & Kanuk, L.L. (2010). Consumer Behaviour (10th ed).
New Jersey, Pearson Prentice Hall.
Septila, R., & Aprilia, E. D. (2017). Impulse Buying Pada Mahasiswa Di Banda Aceh. Psikoislamedia Jurnal Psikologi, Volume 2, No.2.
Sumarwan, Ujang. 2011. Perilaku Konsumen: Teori dan Penerapannya dalam Pemasaran. Bogor: Ghalia Indonesia.
Syahrul Effendi, 2020. Pengaruh Promosi Penjualan, Electronic Word Of
Mouth Dan Hedonic Shopping Motivation Terhadap Pembelian Impulsif Pada Aplikasi Shopee. Regresi linear berganda.
Widia Sefiska Rahma, 2019. Pengaruh Hedonic Shopping Motivation dan Shopping Lifestyle terhadap E-Impulse Buying Mahasiswi Universitas Negeri Padang pada Lazada.co.id. Regresi linear berganda.
Wiwi Burhan Nur, 2020. Pengaruh Electronic Word of Mouth Terhadap Perilaku Konsumtif Melalui Hedonic Shopping Motives. Partial Least Square (PLS).
Internet
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Copyright Notice
Please find the rights and licenses in JAMBIS : Jurnal Administrasi Bisnis. By submitting the article/manuscript of the article, the author(s) agree with this policy. No specific document sign-off is required.
1.License
The non-commercial use of the article will be governed by the Creative Commons Attribution license as currently displayed on Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
2.Author(s)' Warranties
The author warrants that the article is original, written by stated author(s), has not been published before, contains no unlawful statements, does not infringe the rights of others, is subject to copyright that is vested exclusively in the author and free of any third party rights, and that any necessary written permissions to quote from other sources have been obtained by the author(s).
3.User Rights
JAMBIS : Jurnal Administrasi Bisnis, spirit is to disseminate articles published are as free as possible. Under the Creative Commons license, JAMBIS : Jurnal Administrasi Bisnis permits users to copy, distribute, display, and perform the work for non-commercial purposes only. Users will also need to attribute authors and JAMBIS : Jurnal Administrasi Bisnis on distributing works in the journal and other media of publications.
4.Co-Authorship
If the article was jointly prepared by more than one author, any authors submitting the manuscript warrants that he/she has been authorized by all co-authors to be agreed on this copyright and license notice (agreement) on their behalf, and agrees to inform his/her co-authors of the terms of this policy. JAMBIS : Jurnal Administrasi Bisnis will not be held liable for anything that may arise due to the author(s) internal dispute. JAMBIS : Jurnal Administrasi Bisnis will only communicate with the corresponding author.
5.Miscellaneous
JAMBIS : Jurnal Administrasi Bisnis will publish the article (or have it published) in the journal if the article’s editorial process is successfully completed. JJAMBIS : Jurnal Administrasi Bisnis editors may modify the article to a style of punctuation, spelling, capitalization, referencing and usage that deems appropriate. The author acknowledges that the article may be published so that it will be publicly accessible and such access will be free of charge for the readers as mentioned in point 3.
Every accepted manuscript should be accompanied by "Copyright Transfer Agreement" prior to the article publication.