Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Kosmetik Wardah Di Official Storewardah Pada E-Commerce Shopee

Anifa Purwaningsih, Hanuna Shafariah

Abstract


This study aims to examine the effect of product quality and Nprice of Wardah Cosmetics purchase decision in Official Store In the ecommerce shop. This research uses purposive sampling, the type of research used in this study is a quantitative method using SPSS software.Technique sampling used is the number of infinite population and sample of 130 respondents. The population of this study are consumers everb bought Wardah Cosmetics at the official Wardah store on Shopee ecommerce. Data collection techniques performed with spread the questionnaire respondents by using linear regression double. The results
showed that product quality significant effect on purchasing decisions with the level significance of 0.000 < 0.025 and the value of t count > t table 5.307 > 1.979). Price significant effect of 0.000 < 0.025 and the value of T xiii calculate > t table (5,657 > 1,979). Product quality and price simultaneously affect Purchase decisions with a significance level of 0.000 < 0.05 as well as the value of F count > F table (210383 > 3.07).


Keywords


Product Quality, Price, Purchase Decision

Full Text:

PDF

References


Sugiyono. 2013. Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung: Alfabeta.

Sugiyono. 2014. Metode Penelitian Kuantitatif, Kualitatif, dan Kombinasi(Mixed Methods).

Bandung: Alfabeta.

Sugiyono, 2015. Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung: Alfabeta.

JURNAL

Aisyah, N. (2015). Pengaruh Kualitas Produk, Daya Tarik Iklan Terhadap Minat Beli Produk Indomie. Jurnal Khatulistiwa Informatika, 3(2).

Amelisa, L., Yonaldi, S., & Mayasari, H. (2016). Analisis Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian Gula Tebu (Studi Kasus Koperasi Serba Usaha Kabupaten Solok). Jurnal Manajemen Dan Kewirausahaan, 7(3), 1–13.

Anam, M. S., Nadila, D. L., Anindita, T. A., & Rosia, R. (2020). Pengaruh Kualitas Produk, Harga dan Brand Image terhadap Keputusan Pembelian Produk Hand and Body Lotion Merek Citra. Jesya (Jurnal Ekonomi & Ekonomi Syariah), 4(1), 120–136.

Cahyono, Y., Suryani, P., & Elvandari, N. (2020). Pengaruh Harga dan Promosi terhadap Keputusan Pembelian Pada PT. Vista Bangun Propertindo. Journal of Industrial Engineering & Management Research (JIEMAR), 1(1), 1–23.

Calvin, J. (2021). Pengaruh Harga Dan Promosi Di Media Sosial Terhadap Keputusan Pembelian Call Me Bro. Performa, 6(4), 321–330. Ilmiyah, K., & Krishernawan, I. (2020). Pengaruh Ulasan Produk, Kemudahan, Kepercayaan, Dan Harga Terhadap Keputusan Pembelian Pada Marketplace Shopee Di Mojokerto. Maker: Jurnal Manajemen, 6(1), 31–42.

Iriani, F., & Indriyani, R. (2019). Pengaruh Kualitas Produk, PersepsiHarga Dan Citra Merek Terhadap Keputusan Pembelian KosmetikSariayu Martha Tilaar. Kemampuan Koneksi Matematis (Tinjauan Terhadap Pendekatan Pembelajaran Savi), 53(9), 1689–1699.

Ismayana, S., & Hayati, N. (2018). Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Produk Lipstik Pixy. Jurnal Sains Manajemen & Akuntansi, VIII(2), 1–10.

J., Indriati., Veronica., Sibarani, M., Studi, P., Sekolah, M., Ilmu, T., Harapan, R., & Bandung,

B. (2022). Pengaruh Kualitas Produk, Harga dan Brand Ambassador terhadap Keputusan Pembelian Produk Lipstik pada Madame Gie Official Shop di Markerplace Shopee. Economic, 4(2), 50-62.




DOI: https://doi.org/10.31334/jambis.v3i5.3484

DOI (PDF): https://doi.org/10.31334/jambis.v3i5.3484.g1733

Refbacks

  • There are currently no refbacks.


Copyright (c) 2023 JAMBIS : Jurnal Administrasi Bisnis

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

JAMBIS : Jurnal Administrasi Bisnis

ISSN 2775-2615 (Media Online)
Email :  [email protected]
Website: http://ojs.stiami.ac.id/index.php/JUMABI/index

 

INDEKS BY: