Pengaruh Persepsi Kegunaan dan Kemudahan Penggunaan Terhadap Minat Menggunakan E-commerce Tokopedia di Jakarta

Abstract

 Abstract. 
The rapid growth of e-commerce in Indonesia has encouraged companies to enhance the usefulness
and ease of use of their applications to increase users' intention to use. This study aims to examine the
influence of Perceived Usefulness and Perceived Ease of Use on Behavioral Intention to Use the
Tokopedia application. This research employed a quantitative approach with an associative research
design using a purposive sampling technique involving 120 respondents. Data were collected through
questionnaires and analyzed using SPSS version 26, including validity, reliability, classical assumption,
multiple linear regression, t-test, F-test, and coefficient of determination analyses. The results indicate
that Perceived Usefulness and Perceived Ease of Use have a positive and significant effect on 
Behavioral Intention to Use, both partially and simultaneously. Simultaneously, the analysis produced 
an F-value of 87.286 with a significance value of 0.000 (< 0.05) and an Adjusted R Square of 0.592,
indicating that both independent variables explain 59.2% of the variance in Behavioral Intention to Use,
while the remaining 40.8% is explained by other factors beyond the scope of this study.
Keywords: Perceived Usefulness, Perceived Ease Of Use, Behavioral Intention to Use, ECommerce,
Tokopedia