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Vol 2, No 5: Oktober 2022 Strategi Diversifikasi Produk Sebagai Upaya Meningkatkan Penjualan Studi Pada CV. Harjaya Enam Makmur Abstract  PDF
Muhammad Farhan Ramadhanto Muhammad Farhan Ramadhanto, Muhammad Akbar Muhammad Akbar, Redjeki Agoestyowati Redjeki Agoestyowati
 
Vol 3, No 4: Agustus 2023 PENGARUH KUALITAS PRODUK DAN CELEBRITY ENDORSER DI MEDIA SOSIAL INSTAGRAM TERHADAP KEPUTUSAN PEMBELIAN PRODUK SCARLETT WHITENING PADA APLIKASI SHOPEE Abstract  PDF
Robby Irvawan, Dini Candani Amelia
 
Vol 4, No 4: Agustus 2024 Pengaruh Brand Awareness, Brand Loyalty, Dan Lini Produk Terhadap Keputusan Pembelian Merchandise Enhypen Di Toko Kpopconnection Jakarta Selatan Abstract  PDF
Lucyana Dewi, Rame Soekarsono
 
Vol 3, No 2: April 2023 PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN COCA-COLA (Studi Kasus Pada Mahasiswa Stiami Kampus Bekasi Angkatan 2018) Abstract  PDF
Indah Rahmadani, Abdul Gofur
 
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