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Vol 18, No 2: September 2021 The Influence of Store Atmosphere and Prices on Purchase Decisions Case Study at Identic Coffee Jakarta Pusat Abstract  PDF
Brigitte Olivia Cahya, T. S. Reza, Dewi Nurbaiti
 
Vol 19, No 1: March 2022 The Effect of Diferentiation, Price, and Facility on Customers’ Satisfaction (Case Study on Goen Authentic In East Jakarta) Abstract  PDF
Siti Mariam, Egi Panji Kresna, Abdul Haeba Ramli
 
Vol 18, No 1: March 2021 The Effect of Inflation, Interest Rate and Rupiah Exchange Rate on JCI in Food and Beverage Manufacturing Companies Registered on The Indonesian Stock Exchange (IDX) Abstract  PDF
Refera Bella Safitri
 
Vol 19, No 1: March 2022 Does brand image resonance as the determinant factor in cosmetic purchasing decision? A Case Study at Sari Ayu Cosmetic Abstract  PDF
Parlagutan Silitonga, Rai Namira
 
Vol 21, No 1: Maret 2024 Increasing Gojek Customer Satisfaction through Improving Service Quality, Price Perception, and Promotions Abstract  PDF
Galih Priambodo, Bonifasius MH Nainggolan
 
Vol 21, No 2: September 2024 Influence of Brand Image, Price and Product Quality on Honda Product Purchasing Decisions Vario motorbike in Tangerang City Abstract  PDF
Riky Gilang Prayoga
 
Vol 21, No 1: Maret 2024 Influence of Price and Timeliness of Delivery Towards Customer Satisfaction (Shopee Express, Hub Koja, Plumpang, Semper, North Jakarta) Abstract  PDF
Syiffa Nurkhoiriyah, Yusup Rachmat Hidayat
 
Vol 20, No 2: September 2023 Analysis of Factors Affecting Customer Satisfaction and Customer Loyalty in the Shopee Marketplace Abstract  PDF
Rejhi Yunus Siringo Ringo, Dihin Septyanto, Abdul Haeba Ramli
 
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