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Vol 18, No 2: September 2021 The Influence of Store Atmosphere and Prices on Purchase Decisions Case Study at Identic Coffee Jakarta Pusat Abstract  PDF
Brigitte Olivia Cahya, T. S. Reza, Dewi Nurbaiti
 
Vol 19, No 1: March 2022 The Effect of Diferentiation, Price, and Facility on Customers’ Satisfaction (Case Study on Goen Authentic In East Jakarta) Abstract  PDF
Siti Mariam, Egi Panji Kresna, Abdul Haeba Ramli
 
Vol 18, No 1: March 2021 The Effect of Inflation, Interest Rate and Rupiah Exchange Rate on JCI in Food and Beverage Manufacturing Companies Registered on The Indonesian Stock Exchange (IDX) Abstract  PDF
Refera Bella Safitri
 
Vol 19, No 1: March 2022 Does brand image resonance as the determinant factor in cosmetic purchasing decision? A Case Study at Sari Ayu Cosmetic Abstract  PDF
Parlagutan Silitonga, Rai Namira
 
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