Influence of Brand Image, Price and Product Quality on Honda Product Purchasing Decisions Vario motorbike in Tangerang City
DOI:
https://doi.org/10.31334/bijak.v21i2.4169Keywords:
Brand Image, Price, Product Quality, Pucrhacing Decisions,Abstract
This research aims to analyze the influence of information, prices and purchasing decisions. The method used is multiple linear regression with the dependent variable being Purchase Decision and the independent variables being Brand Image, Price and Product Quality. The results of this research show that price and purchasing decisions have a significant effect on purchasing decisions
References
Daga, 2017. Citra, Product quality, dan Kepuasan Pelanggan. Makassar: Global Research and Consulting Institute
Firmansyah, 2018, Prilaku konsumen. Penerbit Deepublish. Sleman.
Indrasari, Meithiana, 2019. Pemasaran dan kepuasan pelangga. Unitomo Press.Surabaya.
Indrasari, 2019. Pemasaran dan Kepuasan Pelanggan. Unitomo Press. Surabaya
Irwansyah, dkk, 2021. Prilaku konsumen, Penerbit Widina, Bandung
Kamakura, W. A., & Russell, G. J.. Measuring brand value with scanner data. International journal of Research in Marketing
Kapferer, 2018. Strategic Brands Management: Building, Measuring, dan Managing Brand Equity. Fourth Edition Harlow, English. Person Education Inc.
Keller, 2020. Strategic Brand Management Building, Measuring, and Managing Brand Equity (Fifth Edition). Pearson Education
Khan, dll. Impact of word of mouth on consumer purchase intention.
Khurram . The Role of Brand Recall, Brand Recognition and Price Consciousness in Understanding Actual Purchase. Journal of Research in Social Sciences
Kotler, P dan Amstrong, 2018. Prinsip-prinsip Marketing Edisi Ke Tujuh. Penerbit Salemba Empat. Jakarta.
Mcpheron, A. dan Wardhana, 2021. Growing your Business; Brand Image and the Secrets to Success: How to Use Images to Grow Influence. New York: Independent Publisher.
Mulyana, 2019. Strategi Penetapan Price. Universitas Terbuka
Sutiyono, & Brata, 2020. The effect of prices, brand images, and after sales service reinforced bar steel products on consumer purchasing decisions of pt. krakatau wajatama osaka steel.
Tjiptono dalam Rahayu, 2018, Strategi pemasaran Prinsip dan penerapan. Edisi . Yogyakarta.
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License
Please find the rights and licenses in Majalah Ilmiah Bijak By submitting the article/manuscript of the article, the author(s) agree with this policy. No specific document sign-off is required.
- License
The commercial use of the article will be governed by the Creative Commons Attribution license as currently displayed on Creative Commons Attribution-ShareAlike 4.0 International License.
2. Author(s)' Warranties
The author warrants that the article is original, written by stated author(s), has not been published before, contains no unlawful statements, does not infringe the rights of others, is subject to copyright that is vested exclusively in the author and free of any third party rights, and that any necessary written permissions to quote from other sources have been obtained by the author(s).
3. User Rights
Majalah Ilmiah Bijak spirit is to disseminate articles published are as free as possible. Under the Creative Commons license, Majalah Ilmiah Bijak permits users to copy, distribute, display, and perform the work for non-commercial purposes only. Users will also need to attribute authors and Majalah Ilmiah Bijak on distributing works in the journal and other media of publications.
4. Co-Authorship
If the article was jointly prepared by more than one author, any authors submitting the manuscript warrants that he/she has been authorized by all co-authors to be agreed on this copyright and license notice (agreement) on their behalf, and agrees to inform his/her co-authors of the terms of this policy. Jurnal Bijak will not be held liable for anything that may arise due to the author(s) internal dispute. Majalah Ilmiah Bijak will only communicate with the corresponding author.
5. Miscellaneous
Majalah Ilmiah Bijak will publish the article (or have it published) in the journal if the article’s editorial process is successfully completed. Jurnal Bijak editors may modify the article to a style of punctuation, spelling, capitalization, referencing and usage that deems appropriate. The author acknowledges that the article may be published so that it will be publicly accessible and such access will be free of charge for the readers as mentioned in point 3.
Every accepted manuscript should be accompanied by "Copyright Transfer Agreement"prior to the article publication.
