Strategi Personal Branding Aktor Politik Ferdiansyah Anggota DPRD Tanggerang Selatan melalui Instagram

Authors

DOI:

https://doi.org/10.31334/lugas.v6i2.1581

Keywords:

cholidi stiami

Abstract

Article history Received Revised Accepted The use of social media by political actors to enhance public confidence in themselves and to establish a public image Politicians' personal branding on social media will affect people's impressions of themselves and make it easier for them to communicate politically. Ferdiansyah is a political actor who is a member of the South Tangerang DPRD and uses social media to communicate with the public. Instagram is a social media platform that allows users to interact in two directions. Ferdiansyah uses it to establish personal branding by expressing his personality from each upload, which will make it simpler for him to communicate with his community on political issues. This article discusses Ferdiansyah's personal branding approaches, which are based on four personal branding formation and development strategies. A descriptive qualitative methodology is used in this research. According to the result of this research, Ferdiansyah has implemented four successful personal branding strategies in order to bring him closer to the community and strengthen his credibility.

Author Biography

cholidi asadil alam, cholidi stiami

institut stiami

References

Ahmad, Nyarwi, (2012). Manajemen Komunikasi Politik dan Marketing Politik. Yogyakarta: Pustaka Zaman.

Anshari, F. (2013). Komunikasi Politik di Era Media Sosial. Jurnal Komunikasi, Vol 8 No 1, hal 91-101.

Anshori, A. (2018). Pengaruh Iklan Politik Terhadap Persepsi Pemilih Kota Medan Tahun 2018. Jurnal Interaksi, Vol 2 No 2, hal 132-144.

Della-Camina,M. (2016). What Do You Want To Be Known For? Diakses dari http://www.huffpost.com/entre/what-do-you-want-to-be-known-for_b_12112598

Effendy, O. U. (2003). Ilmu, Teori dan Filsafat Komunikasi. Bandung: Citra Aditya Bakti. Firmanzah. (2008). Marketing Politik: Antara Pemahaman dan Realitas. Jakarta: Yayasan Obor Indonesia

Haroen, Dewi. (2014). Personal Branding Kunci Kesuskesan Berkiprah di Dunia Politik. Jakarta: PT Gramedia Pustaka Utama

Holik, I. (2005). Komunikasi Politik dan Demokratisasi di Indonesia dari konsolidasi menuju Pematangan. http://twitter.com/jokowi_do2

Marshment, J. L. (2009). Political Marketing. Oxon; Routledge.

Moleong, L. J. (2012). Metodologi Penelitian Kualitatif. Bandung: Remaja Rosdakarya

Mondry, & Risman Sikumbang. (2016). Pemahaman Teori dan Praktik Jurnalistik (2nd ed). Bogor: Ghalia Indonesia

Petruca, I. (2016). Personal Branding Through Social Media. International Journal Of Communication Research, Vol 6 No 4, hal 389-392. doi: 10.4018/978-1-4666593-1.les4

Rakhmat, J. (2009). Metode Penelitian Komunikasi Dilengkapi Contoh Analisis Statistik. Bandung: remaja Rosdakarya

Rangkuti, F. (2013). Strategi Semut Melawan Gajah. Jakarta: PT. Gramedia Pustaka Utama

Susanto, E. H. (2017). Media Sosial Sebagai Pendukung Jaringan Komunikasi Politik.

Jurnal ASPIKOM, Vol 3 No 3, hal 379.

Tapsell, Ross. (2018). Kuasa Media di Indonesia, Jakarta: Marjin Kiri

Wasesa, Silih Agung. (2013). Political Branding&Public Relations. Jakarta: PT Gramedia Pustaka Utama

Weeks, B.E. & Holbert, R.L. (2013). Predicting dissemination of news Conten in social media: a focus on reception, friending and public spare in the neoliberal state. University of Memphis, Clement Hall 327, Memphis, TN 38104. 39 (8). 825-845

Downloads

Published

2023-01-02

Issue

Section

Articles