Strategi Personal Branding Aktor Politik Ferdiansyah Anggota DPRD Tanggerang Selatan melalui Instagram

Authors

DOI:

https://doi.org/10.31334/lugas.v6i2.1581

Keywords:

cholidi stiami

Abstract

Article history Received Revised Accepted The use of social media by political actors to enhance public confidence in themselves and to establish a public image Politicians' personal branding on social media will affect people's impressions of themselves and make it easier for them to communicate politically. Ferdiansyah is a political actor who is a member of the South Tangerang DPRD and uses social media to communicate with the public. Instagram is a social media platform that allows users to interact in two directions. Ferdiansyah uses it to establish personal branding by expressing his personality from each upload, which will make it simpler for him to communicate with his community on political issues. This article discusses Ferdiansyah's personal branding approaches, which are based on four personal branding formation and development strategies. A descriptive qualitative methodology is used in this research. According to the result of this research, Ferdiansyah has implemented four successful personal branding strategies in order to bring him closer to the community and strengthen his credibility.

Author Biography

cholidi asadil alam, cholidi stiami

institut stiami

References

Ahmad, Nyarwi, (2012). Manajemen Komunikasi Politik dan Marketing Politik. Yogyakarta: Pustaka Zaman.

Anshari, F. (2013). Komunikasi Politik di Era Media Sosial. Jurnal Komunikasi, Vol 8 No 1, hal 91-101.

Anshori, A. (2018). Pengaruh Iklan Politik Terhadap Persepsi Pemilih Kota Medan Tahun 2018. Jurnal Interaksi, Vol 2 No 2, hal 132-144.

Della-Camina,M. (2016). What Do You Want To Be Known For? Diakses dari http://www.huffpost.com/entre/what-do-you-want-to-be-known-for_b_12112598

Effendy, O. U. (2003). Ilmu, Teori dan Filsafat Komunikasi. Bandung: Citra Aditya Bakti. Firmanzah. (2008). Marketing Politik: Antara Pemahaman dan Realitas. Jakarta: Yayasan Obor Indonesia

Haroen, Dewi. (2014). Personal Branding Kunci Kesuskesan Berkiprah di Dunia Politik. Jakarta: PT Gramedia Pustaka Utama

Holik, I. (2005). Komunikasi Politik dan Demokratisasi di Indonesia dari konsolidasi menuju Pematangan. http://twitter.com/jokowi_do2

Marshment, J. L. (2009). Political Marketing. Oxon; Routledge.

Moleong, L. J. (2012). Metodologi Penelitian Kualitatif. Bandung: Remaja Rosdakarya

Mondry, & Risman Sikumbang. (2016). Pemahaman Teori dan Praktik Jurnalistik (2nd ed). Bogor: Ghalia Indonesia

Petruca, I. (2016). Personal Branding Through Social Media. International Journal Of Communication Research, Vol 6 No 4, hal 389-392. doi: 10.4018/978-1-4666593-1.les4

Rakhmat, J. (2009). Metode Penelitian Komunikasi Dilengkapi Contoh Analisis Statistik. Bandung: remaja Rosdakarya

Rangkuti, F. (2013). Strategi Semut Melawan Gajah. Jakarta: PT. Gramedia Pustaka Utama

Susanto, E. H. (2017). Media Sosial Sebagai Pendukung Jaringan Komunikasi Politik.

Jurnal ASPIKOM, Vol 3 No 3, hal 379.

Tapsell, Ross. (2018). Kuasa Media di Indonesia, Jakarta: Marjin Kiri

Wasesa, Silih Agung. (2013). Political Branding&Public Relations. Jakarta: PT Gramedia Pustaka Utama

Weeks, B.E. & Holbert, R.L. (2013). Predicting dissemination of news Conten in social media: a focus on reception, friending and public spare in the neoliberal state. University of Memphis, Clement Hall 327, Memphis, TN 38104. 39 (8). 825-845

Downloads

Additional Files

Published

2023-01-02

Issue

Vol. 6 No. 2: Desember 2022

Section

Articles

License


This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. 

Copyright Notice

Please find the rights and licenses in LUGAS Jurnal Komunikasi, spirit is to disseminate articles published are as free as possible. Under the Creative Commons license, LUGAS Jurnal Komunikasi permits users to copy, distribute, display, and perform the work for non-commercial purposes only. Users will also need to attribute authors and LUGAS Jurnal Komunikasion distributing works in the journal and other media of publications.

4.Co-Authorship

If the article was jointly prepared by more than one author, any authors submitting the manuscript warrants that he/she has been authorized by all co-authors to be agreed on this copyright and license notice (agreement) on their behalf, and agrees to inform his/her co-authors of the terms of this policy. LUGAS Jurnal Komunikasi will not be held liable for anything that may arise due to the author(s) internal dispute. LUGAS Jurnal Komunikasi will only communicate with the corresponding author.

5.Miscellaneous

LUGAS Jurnal Komunikasi will publish the article (or have it published) in the journal if the article’s editorial process is successfully completed. LUGAS Jurnal Komunikasi editors may modify the article to a style of punctuation, spelling, capitalization, referencing and usage that deems appropriate. The author acknowledges that the article may be published so that it will be publicly accessible and such access will be free of charge for the readers as mentioned in point 3.

 

Every accepted manuscript should be accompanied by "Copyright Transfer Agreement" prior to the article publication.