Peranan Public Relations dalam Kegiatan Happy Selling untuk Mengelola Citra Positif (Studi Kasus : PT Bank Mandiri (Persero)Tbk

Eka Yona Vilbia


Companies that already have a positive image in the eyes of the public but there are many customers and prospective customers who have not received information about the products being marketed so that the role of public relations is needed in providing information. The purpose of this study is to analyze the role of public relations in happy selling activities to manage a positive image at PT Bank Mandiri (Persero) Tbk West Jakarta as a company engaged in banking services in Indonesia. The concept used in this study is the concept of RosadyRuslan (2016). This research method uses descriptive qualitative method. Data collection techniques using observation techniques, in-depth interviews, literature studies both printed and online. The results of this study indicate that the role of Public Relations at PT. Bank Mandiri (Persero) Tbk West Jakarta uses the concept of the role of public relations as a communicator and relationship in managing a positive image, with various activities such as Happy Selling to become a bridge between customers and Bank Mandiri in delivering information - information about Bank Mandiri products. So far all activities implemented through happy selling activities have been carried out well so that a positive image remains well formed at PT. Bank Mandiri (Persero) Tbk West Jakarta.


Roleof Public Relations ; Happy Selling ; Positive Image ;

Full Text:



Danandjaja. 2011. Peran Humas Dalam Perusahaan. Jakarta : Graha Ilmu.

Effendy, Onong Uchyana.2011. Ilmu Komunikasi : Teori dan Prakteknya. Bandung : Remaja Rosdakarya.

Firsan Nova. 2011. Crisis Public Relations. Jakarta :


Ruslan, Rosady. 2016.Manajemen Public Relations dan Media Komunikasi. Jakarta : Rajawali Pers.

Sitepu, Syahputra Edy & Faulina.2011. Profesional Public Relations. Medan : USU Press.

Sugiyono. 2016. Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung : Alfabeta.

Suharsaputra, Uhar. 2014. Metode Penelitian Pendekatan Kuantitatif, Kualitatif dan Tindakan. Bandung : Refika Ad



  • There are currently no refbacks.

Copyright (c) 2022 LUGAS Jurnal Komunikasi

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

View My Stats