The Analysis of Mentoring, Entrepreneurship Training and Social Media on The Performance of Micro, Small, and Medium Enterprises (MSMEs) in Depok City
DOI:
https://doi.org/10.31334/transparansi.v8i2.5506Keywords:
Mentoring; Entrepreneurship Training; social media; Performance Micro; Small; Medium Enterprises;Abstract
Micro, Small, and Medium Enterprises (MSMEs) have a strategic role in the Indonesian economy, both as contributors to Gross Domestic Product (GDP), job providers, and drivers of investment and exports. However, MSMEs face various obstacles and challenges, one of which is the economic crisis due to the Covid-19 pandemic which has a significant impact on business continuity, especially through a decrease in people's purchasing power which leads to a decrease in turnover. The Depok City Government prioritizes five main pillars in supporting the development of MSMEs, namely Training, Mentoring, Licensing Facilitation, Marketing and Access to Financing. This study aims to analyze the influence of mentoring, entrepreneurship training, and social media on the performance of micro businesses in Depok City, both partially and simultaneously.The research method used is quantitative with an explanatory approach. The research population was 1,800 micro business actors, with a sample of 100 respondents selected through purposive sampling techniques. The results of the study show that: There is a positive and significant influence of partial assistance variables on the performance of micro businesses in Depok City, with a magnitude of 22.9%. There is a positive and significant influence of the variable of entrepreneurship training partially on the performance of micro businesses in Depok City, with a magnitude of 39.8%. There is a positive and significant influence of social media variables partially on the performance of micro businesses in Depok City,with a magnitude of 16.3%. There was a positive and significant influence of the variables of mentoring, entrepreneurship training and social media simultaneously on the performance of micro businesses in Depok City by 73.8%.
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