Pengaruh Store Atmosphere Dan Hedonic Shopping Value Terhadap Keputusan Pembelian (Survei Pada Giant Ekstra Plaza Kalibata)
DOI:
https://doi.org/10.31334/jambis.v1i4.2044Abstract
These research aimed to analyze the influence of store atmosphere and hedonic shopping value towards customers’ purchasing decision at Giant Ekstra, Plaza Kalibata and the significance of the influences of these factors. The methodes used within this research was quantitative and the data were primary and secondary data collected from 170 respondents trough Hair’s Formula of Non-Probability Sampling and Accidental Sampling. The research objects were customers who shopped at Giant Ekstra, Plaza Kalibata. The data was processed using SPSS Version 25.0 through instrumental test analysis, multiple linear regression analysis, coeffecient of determination analysis, and hypotesis test. The result of the research showed that, partially, Store Atmosphere (X1) and Hedonic Shopping Value (X2) had positive and significant influence towards Purchasing Desicion (Y); and simultaneously, Store Atmosphere (X1) and Hedonic Shopping Value (X2) had positive and significant influence towards Purchasing Desicion (Y). Based on the result of the research, it is recommended for the Giant Ekstra of Plaza Kalibata to improve the quality of service and to maintain the store atmophere because customers decided to purchase goods because of the store atmosphere, and supported by the influence of hedonic shopping value or pleasure to increase the sales of Giant Ekstra, Plaza Kalibata.References
Amelia, S., Salamah, H., & Sofyan, M. (2019). Effect of Marketing Strategy and Service Quality Against the Decisions of Parents. Ilomata International Journal of Management, 1(1), 31-37.
Arnold, Mark J. and Kristy E. Reynolds. (2003). Hedonic Shopping Motivations. (Journal of Retailing).
Berman, Barry and Joel R. Evans. (2010). Retail Management. A Strategic Approach. New Jersey: Prentice Hall
Dharmmesta, Basu Swastha dan T. Hani .H. (2011). Manajemen Pemasaran: Analisa Perilaku Konsumen. Yogyakarta: BPFE
Hair, Joseph F. (2010). Multivariate Data Analysis. New Jersey: Prentice Hall
Hussain, R., Ali, M. (2015). Effect of Store Atmosphere on Consumer Purchase Intention. (International Journal of Marketing Studies). Vol. 7. No. 2.
Kotler, Philip dan G. Amstrong, (2015). Prinsip-Prinsip Pemasaran. Edisi: 12, Jilid 1. Jakarta: Erlangga
Kotler, Philip dan Kevin Lane Keller, (2012), Marketing Management. Edisi 14, New Jersey: Prentice-Hall
Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif dan R&D, Bandung: Penerbit Alfabeta
Utami, Christina Whidya. (2010). Manajemen Ritel: Strategi dan Implementasi Operasional Bisnis Ritel Moderen di Indonesia. Jakarta: Salemba Empat
Usti, Y.M., dan Lili K. F. (2018). Pengaruh Store Atmosphere Terhadap Keputusan Pembelian Konsumen Pada Toserba Terbit Kuningan (Survey Pada Konsumen Toserba Terbit Kuningan). (Indonesian Journal of Strategic Management). Vol. 1. No. 1
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Copyright Notice
Please find the rights and licenses in JAMBIS : Jurnal Administrasi Bisnis. By submitting the article/manuscript of the article, the author(s) agree with this policy. No specific document sign-off is required.
1.License
The non-commercial use of the article will be governed by the Creative Commons Attribution license as currently displayed on Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
2.Author(s)' Warranties
The author warrants that the article is original, written by stated author(s), has not been published before, contains no unlawful statements, does not infringe the rights of others, is subject to copyright that is vested exclusively in the author and free of any third party rights, and that any necessary written permissions to quote from other sources have been obtained by the author(s).
3.User Rights
JAMBIS : Jurnal Administrasi Bisnis, spirit is to disseminate articles published are as free as possible. Under the Creative Commons license, JAMBIS : Jurnal Administrasi Bisnis permits users to copy, distribute, display, and perform the work for non-commercial purposes only. Users will also need to attribute authors and JAMBIS : Jurnal Administrasi Bisnis on distributing works in the journal and other media of publications.
4.Co-Authorship
If the article was jointly prepared by more than one author, any authors submitting the manuscript warrants that he/she has been authorized by all co-authors to be agreed on this copyright and license notice (agreement) on their behalf, and agrees to inform his/her co-authors of the terms of this policy. JAMBIS : Jurnal Administrasi Bisnis will not be held liable for anything that may arise due to the author(s) internal dispute. JAMBIS : Jurnal Administrasi Bisnis will only communicate with the corresponding author.
5.Miscellaneous
JAMBIS : Jurnal Administrasi Bisnis will publish the article (or have it published) in the journal if the article’s editorial process is successfully completed. JJAMBIS : Jurnal Administrasi Bisnis editors may modify the article to a style of punctuation, spelling, capitalization, referencing and usage that deems appropriate. The author acknowledges that the article may be published so that it will be publicly accessible and such access will be free of charge for the readers as mentioned in point 3.
Every accepted manuscript should be accompanied by "Copyright Transfer Agreement" prior to the article publication.
