Pengaruh Harga Dan Mutu Terhadap Penjualan Sepeda Motor Matic Honda Studi Kasus Pada Karyawan Di PT. Anteraja Jakarta Barat

Erika Bening Islamiaty; Abdul Muslim

doi:10.31334/jambis.v2i2.2499

Pengaruh Harga Dan Mutu Terhadap Penjualan Sepeda Motor Matic Honda Studi Kasus Pada Karyawan Di PT. Anteraja Jakarta Barat

Authors

Erika Bening Islamiaty Institut Ilmu Sosial dan Manjemen STIAMI
Abdul Muslim Institut Ilmu Sosial dan Manjemen STIAMI

DOI:

https://doi.org/10.31334/jambis.v2i2.2499

Keywords:

price, quality, sales

Abstract

This study aims to analyze the effect of price and quality on sales of Honda automatic motorcycles (a case study on employees at PT Anteraja West Jakarta). This research is a quantitative research. A sample of 105 respondents was taken using a simple random sampling technique. Data was analyzed using multiple regression analysis, T test, F test and the coefficient of determination. The results of the study based on the T test and F test showed that Price had a significant but not significant effect on Sales, while and Quality had a positive and significant effect on Sales. In this study, the coefficient of determination (R2) was 0.708, meaning that the effect of the price and quality variables on sales was 70.8%, with the remaining 29.2% being the influence of other variables not examined in this study.

References

Alma, Buchari. 2013. Manajemen Pemasaran dan Pemasaran Jasa. Bandung : Alfabeta.

Basu, Swastha Dharmmesta. 2014. Manajemen Pemasaran. Yogyakarta : BPFE

Kotler, Philip and Gary Armstrong, 2012. Prinsip-prinsip Pemasaran. Edisi 13. Jilid 1.

Jakarta : Erlangga.

Malau, Herman. 2017. Manajemen Pemasaran: Teori dan Aplikasi Pemasarab Era

Tradisional Sampai Era ModernisasiGlobal. Bandung: Alfabeta

Moekijat, 2011, Sistem Informasi Manajemen & Definisi. Data, Bandung : Remaja

Roskadarya

Muninjaya, Gde AA, 2011. Manajemen Mutu Pelayanan Kesehatan. Jakarta : EGC

Sugiyono, 2013. Metode Penelitian Kuantitatif, Kualitatif Dan R&D. Bandung : Alfabeta.

Suryatama, Erwin. 2014. Analisi SWOT. Bandung : Kata Pena

Downloads

Published

2022-09-05

Issue

Vol. 2 No. 2: April 2022

Section

Articles

License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Please find the rights and licenses in JAMBIS : Jurnal Administrasi Bisnis. By submitting the article/manuscript of the article, the author(s) agree with this policy. No specific document sign-off is required.

1.License

The non-commercial use of the article will be governed by the Creative Commons Attribution license as currently displayed on Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

2.Author(s)' Warranties

The author warrants that the article is original, written by stated author(s), has not been published before, contains no unlawful statements, does not infringe the rights of others, is subject to copyright that is vested exclusively in the author and free of any third party rights, and that any necessary written permissions to quote from other sources have been obtained by the author(s).

3.User Rights

JAMBIS : Jurnal Administrasi Bisnis, spirit is to disseminate articles published are as free as possible. Under the Creative Commons license, JAMBIS : Jurnal Administrasi Bisnis permits users to copy, distribute, display, and perform the work for non-commercial purposes only. Users will also need to attribute authors and JAMBIS : Jurnal Administrasi Bisnis on distributing works in the journal and other media of publications.

4.Co-Authorship

If the article was jointly prepared by more than one author, any authors submitting the manuscript warrants that he/she has been authorized by all co-authors to be agreed on this copyright and license notice (agreement) on their behalf, and agrees to inform his/her co-authors of the terms of this policy. JAMBIS : Jurnal Administrasi Bisnis will not be held liable for anything that may arise due to the author(s) internal dispute. JAMBIS : Jurnal Administrasi Bisnis will only communicate with the corresponding author.

5.Miscellaneous

JAMBIS : Jurnal Administrasi Bisnis will publish the article (or have it published) in the journal if the article’s editorial process is successfully completed. JJAMBIS : Jurnal Administrasi Bisnis editors may modify the article to a style of punctuation, spelling, capitalization, referencing and usage that deems appropriate. The author acknowledges that the article may be published so that it will be publicly accessible and such access will be free of charge for the readers as mentioned in point 3.

Every accepted manuscript should be accompanied by "Copyright Transfer Agreement" prior to the article publication.