PENGARUH KEPERCAYAAN, MANFAAT, DAN KEMUDAHAN TERHADAP KEPUTUSAN PENGGUNAANPADA APLIKASI LINKAJA TELKOM JAKARTA
DOI:
https://doi.org/10.31334/jambis.v2i2.2501Keywords:
trust, benefits and convenience, usage decisionAbstract
This study aims to determine how much influence the influence of trust, benefits and convenience on the decision to use LinkAja (Case Study on Community Users of LinkAja Services in Jakarta), with quantitativemethods. , each respondent was given 24 questions using a Likert scale and data analysis techniques using validity tests, reliability tests, normality tests and multiple linear regression analysis. To test the hypothesis using the t test, F test and the correlation coefficient test and the coefficient of determination.The results of the hypothesis test show that there is a positive and partially significant (individual) effect between Trust and Usage Decisions. Judging from the calculations that have been made, the coefficient value is 3.264 tcount > ttable 1.668 with a significance level of < (0.05). then there is a positive but not significant effect partially (individually) between the benefits on the decision to use. Judging from the calculations that have been made, the coefficient value is 2.665 tcount > ttable 1.668 with a significance level > (0.05). Then there is a positive and significant influence partially (individually) between Ease of Use Decisions. Judging from the calculations that have been carried out, the coefficient value is 14,138 tcount > ttable 1,668 with a significance level of < (0.05). Then there is a positive and significant effect simultaneously (together) between The Influence of Trust, Benefits and Ease on Usage Decisions. Judging from the calculation, the value (df=N2=n-k) is 3.05, so Fcount > Ftable (758,421>2,68). The influence caused by the independent variable on the dependent variable is 75.4% while the remaining 24.6% is influenced by other factors or variables that were not carried out in this study.Based on this, it is recommended for companies to need application updates for each LinkAJA application service, then the LinkAJA application must be transparent in terms of positive and negative reviews and transparent in terms of providing product availability information in the LinkAJA application, clearly and easily understood by usersReferences
Abdulloh, M. (2017). Manajemen Komunikasi Periklanan. Yogyakarta: Aswaja Pressindo.
Abdurahman, N. H. (2015). Manajemen Strategi Pemasaran. Yogyakarta: Pustaka Setia.
Alma, B. (2017). Manajemen Pemasaran Dan Pemasaran jasa. Bandung: Alfabeta.
Ferrinadewi, E. (2015). Merek & Psikologi Konsumen; Implikasi pada Strategi Pemasaran.
Jakarta: Graha Ilmu.
Hamdani, R. L. (2006). Manjemen Pemasaran Jasa, Edisi Kedua. Jakarta: Salemba Empat.
Kartajaya, H. (2018). Citizen 4.0 Menjejakkan Prinsip - Prinsip Pemasaran Humanis di Era
Digital. Jakarta: Gramedia Pustaka Utama.
Kotler, P. d. (2016). Prinsip-prinsip pemasaran. Jakarta: Erlangga.
Rangkuti, F. (2010). Strategi Promosi yang Kreatif dan Analisis Kasus Integrated Marketing
Communication. Jakarta: PT Gramedia Pustaka Utama.
Silaen, S. (2015). Metode Penelitian Sosial Untuk Penulisan Skripsi dan Tesis. Jakarta: In Media.
Sugiyono. (2015). Metode Penelitian Kuantitatif Kualitatif Dan R&D. Bandung: Alfabeta.
Thamrin Abdulah, F. T. (2016). Manajemen Pemasaran. Depok: Raja Grafindo Persada.
Anjelina. (2018). Persepsi Konsumen Pada Penggunaan E-Money. 2(2), 219–231.
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Copyright Notice
Please find the rights and licenses in JAMBIS : Jurnal Administrasi Bisnis. By submitting the article/manuscript of the article, the author(s) agree with this policy. No specific document sign-off is required.
1.License
The non-commercial use of the article will be governed by the Creative Commons Attribution license as currently displayed on Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
2.Author(s)' Warranties
The author warrants that the article is original, written by stated author(s), has not been published before, contains no unlawful statements, does not infringe the rights of others, is subject to copyright that is vested exclusively in the author and free of any third party rights, and that any necessary written permissions to quote from other sources have been obtained by the author(s).
3.User Rights
JAMBIS : Jurnal Administrasi Bisnis, spirit is to disseminate articles published are as free as possible. Under the Creative Commons license, JAMBIS : Jurnal Administrasi Bisnis permits users to copy, distribute, display, and perform the work for non-commercial purposes only. Users will also need to attribute authors and JAMBIS : Jurnal Administrasi Bisnis on distributing works in the journal and other media of publications.
4.Co-Authorship
If the article was jointly prepared by more than one author, any authors submitting the manuscript warrants that he/she has been authorized by all co-authors to be agreed on this copyright and license notice (agreement) on their behalf, and agrees to inform his/her co-authors of the terms of this policy. JAMBIS : Jurnal Administrasi Bisnis will not be held liable for anything that may arise due to the author(s) internal dispute. JAMBIS : Jurnal Administrasi Bisnis will only communicate with the corresponding author.
5.Miscellaneous
JAMBIS : Jurnal Administrasi Bisnis will publish the article (or have it published) in the journal if the article’s editorial process is successfully completed. JJAMBIS : Jurnal Administrasi Bisnis editors may modify the article to a style of punctuation, spelling, capitalization, referencing and usage that deems appropriate. The author acknowledges that the article may be published so that it will be publicly accessible and such access will be free of charge for the readers as mentioned in point 3.
Every accepted manuscript should be accompanied by "Copyright Transfer Agreement" prior to the article publication.
