Strategi Promosi Mukena Tatuis Di Tengah Pandemi Covid-19 ( Studi Kasus Mukena TatuisJakarta Selatan )

Abstract

It is undeniable that the impact of the Covid-19 pandemic has been felt by the mukena fashion business sector in Jakarta. Seeing these facts, it is clear that the mukena fashion business is very vulnerable to the conditions around it. For this reason, creative ideas are needed in order to support the mukena fashion business sector. The impact of the Covid-19 pandemic was felt by the Jakarta Province, which relied on economic growth from workers working in the business sector who were forced to be laid off, many turning professions into online sellers. Social media marketing is a form of promoting diverse business content in various ways to social media users. The purpose of this study was to examine the role of social media in increasing product sales online during the Covid-19 pandemic. This research was conducted to determine the promotion strategy of Tatuis mukena in the midst of the Covid-19 pandemic and the obstacles and efforts made.