Pengaruh Cita Rasa dan Harga Terhadap Kepuasan Pelanggan Pada D’Besto Chicken & Burger di Daerah Jakarta Barat

Abstract

The purpose of this study was to find out how 1) The Effect of Taste on Customer Satisfaction, (2) The Effect of Price on Customer Satisfaction, (3) The Effect of Taste and Price on Customer Satisfaction. The type of research used is quantitative because it emphasizes testing theory through numerical measurement of research variables and analyzing data using statistical procedures. The population in this study are customers of D'Besto chicken & Burger in west Jakarta. Selecting the sample using the Hair et Al. sample with the number of samples used in this study as many as 100 people. From the results of the study, it can be interpreted that there is an influence of the Taste variable on Customer Satisfaction in West Jakarta. Thus, if the Taste for Customer Satisfaction increases, there will be an increase in Customer Satisfaction with D'Besto Chicken & Burger in West Jakarta also Price is a factor that influences Customer Satisfaction at D'Besto, so this effect can be said to be significant. This happens because there is an influence between the Taste and Price variables with the Customer Satisfaction Variable at D'Besto Chicken & Burger in West Jakarta