Pengaruh Kualitas Produk Dan Persepsi Harga Terhadap Minat Beli Konsumen Pada Brand Local Sepatu Compass (studi Kasus Pada Pengguna Sepatu Compass Di Kab. Bekasi)

Abstract

This  study  aims  to  determine  the  extent  to  which Product Quality and Price Perception influence the Purchase Intention  of  consumers  for  Compass  shoes  in  Bekasi Regency, both individually and simultaneously. The sample of this study consisted of 150 respondents who are users of Compass  shoes.  The  method  used  in  this  study  is descriptive quantitative. The results of the study show that Product  Quality  has  a  61.9%  influence  on  Purchase Intention, and the t-test indicates a positive and significant influence.  Price  Perception  has  a  53.1%  influence  on Purchase Intention, and the t-test indicates a positive and significant influence. The simultaneous test results indicate that Product Quality and  Price Perception collectively have a  66.0%  influence  on  Purchase  Intention. Based  on  the Anova F-test, the calculated Sig. value is 0.000 < 0.05, thus it  can  be  concluded  that  Product  Quality  (X1)  and  Price Perception (X2) simultaneously influence Purchase Intention (Y).