PENGARUH KUALITAS PELAYANAN DAN LOKASI TERHADAP KEPUASAN PELANGGAN FOODPEDIA CEMPAKA PUTIH JAKARTA PUSAT

Abstract

This study airned to determine the effect of service qualities and locationson customer satisfactions of Foodpedia Cempaka Putih, Central Jakarta. This study used a quantitativeresearch by distributing questionnaires to 110 accidential sampling of respondents. The results showed that bassed on hypothesis testing using the T-test, service qualities andlocations has a positive and significant results on customer satisfactions. Meanwhile, using the F-test, all the independent variables in this study has a significant effect on customer satisfactions. The effect of service qualities (X1) and locations (X2) on customer other variables which not examined in this study.