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Vol 3, No 4: Agustus 2023 Pengaruh Harga dan Promosi Terhadap Minat Beli Konsumen Pada Restoran Taco Bell di Artha Gading Jakarta Utara Abstract  PDF
Syarif Hidayatullah, Syahrul Reza
 
Vol 2, No 5: Oktober 2022 Pengaruh Korean Wave dan Brand Ambassador Terhadap Keputusan Pembelian Kosmetik Korea Nature Republic (Studi Kasus Pada Konsumen Penggemar NCT 127 di Bekasi) Abstract  PDF
Novalia Elitasari Novalia Elitasari, Hanuna Shafariah Hanuna Shafariah
 
Vol 1, No 6: Desember 2021 Pengaruh Kreatifitas Dan Inovasi Produk Terhadap Keputusan Pembelian (Studi Kasus Pada Mayoutfit Store di Galaxy Bekasi Selatan) Abstract  PDF
Kholifah Kholifah, Nur Fitri Rahmawati
 
Vol 3, No 4: Agustus 2023 Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Frozen Food (Studi Kasus Produk Sosis Belfoods Pada Konsumen Di Gucci Frozen Food Cikarang) Abstract  PDF
Indra Sumarna Sobari, Asra Maulida Farhah
 
Vol 3, No 4: Agustus 2023 PENGARUH KUALITAS PRODUK DAN CELEBRITY ENDORSER DI MEDIA SOSIAL INSTAGRAM TERHADAP KEPUTUSAN PEMBELIAN PRODUK SCARLETT WHITENING PADA APLIKASI SHOPEE Abstract  PDF
Robby Irvawan, Dini Candani Amelia
 
Vol 1, No 5: Oktober 2021 Pengaruh Brand Awareness dan Harga Terhadap Keputusan Pembelian Tiket Bus DAMRI di Bandara Soekarno - Hatta (Studi pada Penumpang Bus DAMRI Tujuan Kota Bekasi di Bandara Soekarno - Hatta) Abstract  PDF
Via Siti Fatimah, Syahrul Reza, Dewi Nurbaiti
 
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