Determinant interests Buy Online at UMKM Based2, C2C and O2O
DOI:
https://doi.org/10.31334/bijak.v18i2.1788Keywords:
Purchase Interest, E-commerce, SMEs,Abstract
The Development Of Technology Causes Society To Not Be Separated From Technology, One Of Thamecommerce. Many Online Shopping Stores Have Strues Sprung Up, Making People Frequent Online Purchases. This Study Aims To Analyze Wherte Is In Ansf Infulence Stude, Security, And Proad Only Breing Interest In Micro,Small And Medium Enterprises (Smes). More Specifically, This Study Explores Method-Based Buying And Selling Transactionsbusiness To Consumer (B2C), Customer To Customer (C2C), And Online To Offline (O2O). This Type Of Research Is Quantitative. The Sampling Technique Used Non-Probability Methods, Namely Purposive Sampling Of 178 Respondents By Distributing Questionnaires Using Form. The Population In This Study Were Online Buyers Of Msmes Who Made Purchase Transctionsing The B2C, C2C, And O2O Methods. Data Analysis Using Multiple Regression Analysis Method. The Results Indicate That In Influencing Consumer Purchase Interest Online There Are A Several Considerations, Namely The Factor Of Trust, Security And Price.Pricevariable Is The Main Detenant That Influences Consumer Buying Interate Online.
References
Achjari, D. (2000). Potensi Manfaat dan Problem di E - Commerce. Jurnal Ekonomi Dan Bisnis Indonesia, 15(3), 388 – 395.
Anwar, R. N., & Afifah, A. (2018).Kepercayaan dan Keamanan Konsumen Terhadap Minat Beli di Situs Online (Studi Kasus pengunjung Situs Lazada di Jakarta Timur). Jurnal Manajemen, 9(1), 46.
Asosiasi Penyelenggara Jasa Internet Indonesia.(2016). Survey Penetrasi & Perilaku Pengguna Internet Indonesia 2016.APJII : Jakarta.
APJII. (2020). Laporan Survei Internet APJII 2019 – 2020. Asosiasi Penyelenggara Jasa Internet Indonesia, 2020, 1 – 146.
Chen, J., & Shen, X. L. (2015). Consumers’ decisions in social commerce context: An empirical investigation. Decision Support Systems, 79, 55 – 64.
Cronk, B. C. (2018). How to use SPSS.A Step – By - Step Guide to Analysis and Interpretation.In Journal of Chemical Information and Modeling (Vo l. 53, Issue 9).
Dewi, N. D. (2019). Pengaruh Kemudahan, Keamanan dan Pengalaman Pembelian Terhadap Keputusan Pembelian Secara Online Menggunakan Aplikasi Shopee (Studi Kasus Mahasiswa Fakultas Ekonomi Universitas Maarif Hasyim Latif Sidoarjo). Jurnal Ekomaks : Jurnal Ilmu Ekonomi, Manajemen, dan Akuntansi, 8(1), 25 – 32.
Dragoi, G., Rosu, S. M., Pavaloiu, I. - B., & Draghici, A. (2013). Knowledge Applications Development at the SMEs Level in a Virtual Business Environment. Procedia Technology, 9, 431 – 441
Hajli, N. (2015). Social commerce constructs and consumer’s intention to buy. International Journal of Information Management, 35(2), 183–191.
Hsiao, K. L., Lin, J. C. C., Wang, X. Y., Lu, H. P., & Yu, H. (2010). Antecedents and consequences of trust in online product recommendations an empirical study in social shopping. Online Information Review, 34(6), 935–953.
Imam, Ghozali.(2011). Aplikasi Analisis Multivariatetive SPSS 20.Semarang : Badan Penerbit Universitas Diponegoro.
Janie, D. N. A. (2012). Statistik Deskripstif dan Regresi Linier Berganda dengan SPSS.In Statistik Deskripstif dan Regresi Linier Berganda dengan SPSS.
Kannaiah, R. S. D. (2020). Perception and Attitude Towards E-Commerce: Tesco. Journal of Marketing and Consumer Research, 13(2), 14–21.
Keshri, A. K., Mishra, B. K., & Rukhaiyar, B. P. (2020).When rumors create chaos in e-commerce.Chaos, Solitons and Fractals, 131(xxxx), 109497.
Kurniawan, M. U., & Ashadi, F. (2018) .Analisis faktor yang mempengaruhi minat belanja online pada mahasiswa di kabupaten Jember. Eco-Socio: Jurnal ilmu dan Pendidikan Ekonomi, 2(2), 134-144.
Kusumawati, D., & Saifudin, S. (2020). Pengaruh Persepsi Harga Dan Kepercayaan Terhadap Minat Beli Secara Online Saat Pandemi Covid-19 Pada Masyarakat Millenia Di Jawa Tengah.JAB (Jurnal Akuntansi & Bisnis), 6(01).
Laudon, K. C., & Laudon, J. P. (2014). Management Information Systems Managing The digital Firm Thirteen Edition Global Edition (SIB).Lu, B., Fan, W., & Zhou, M. (2016). Social presence, trust, and social commerce purchase intention: An empirical research. Computers in Human Behavior, 56, 225–237.
Lu, B., Fan, W., & Zhou, M. (2016). Social presence, trust, and social commerce purchase intention: An empirical research. Computers in Human Behavior, 56, 225–237.
Luo, J., Ba, S., & Zhang, H. (2010). Management Information Systems Research Center, University of Minnesota. MIS Quarter, 34(3), 567–594.
Naomi, P. E., Baraba, R., & Saputra, M. H. (2016). Pengaruh Kepercayaan, Kemudaha, Kualitas Informasi, Dan Harga Terhadap Keputusan Pembelian Konsumen Dalam Memilih Berbelanja Secara Online. SEGMEN Jurnal Manajemen Dan Bisnis, 12(1D), 1–12.
Nasrum, Akbar. (2004).Uji Normalitas Data Untuk Penelitian. Yogyakarta: Pustaka Pelajar Offset.
Park, C. H., & Kim, Y. G. (2008). The effect of information satisfaction and relational benefit on consumer’s on-line shopping site commitment. Contemporary Research in E-Branding, 292–312.
Pradana, M. (2015).Klasifikasi Jenis-Jenis Bisnis E-Commerce. Jurnal Neo-Bis, 9(2), 32–40.
Setiawan, N. (2007). Penentuan Ukuran Sampel Memakai Rumus Slovin dan Tabel Krejcie-Morgan: Telaah Konsep dan Aplikasinya. Diskusi Ilmiah Jurusan Sosial Ekonomi Fakultas Peternakan UNPAD, November, 1–10.
Setyarko, Y. (2016). Analisis Persepsi Harga, Promosi, Kualitas Pelayanan, dan Kemudahan Penggunaan Terhadap Keputusan Pembelian Produk Secara Online. Ekonomika Dan Manajemen, ISSN: 2252-6226, 5(2), 128–147.
Sriningsih, M., Hatidja, D., & Prang, J. D. (2018). Penanganan Multikolinearitas Dengan Menggunakan Analisis Regresi Komponen Utama Pada Kasus Impor Beras Di Provinsi Sulut. Jurnal Ilmiah Sains, 18(1), 18.
Sudaryanto. (2011). The need for ICT education for managers or agri-businessmen for increasing farm income: Study of factor influences on computer adoption in East Java farm agribusiness. International Journal of Education and Development Using Informationand Communication Technology (IJEDICT), 7(1), 56–67.
Sugiyono.(2006). Statistika Untuk Penelitian.Bandung : Alfabeta
Sugiyono. (2010). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung; Alfabeta.
Sujianto, A. E. (2009). Aplikasi Statistik dengan SPSS 16.0.Jakarta : Prestasi Pustaka.
Syaifudin, M. (2014). Analisis Pengaruh Privasi, Keamanan Dan kepercayaan Terhadap Niat Untuk Bertransaksi Secara Online Di Olx. Co. Id (Doctoral dissertation, Universitas Brawijaya).
Syaifudin, M. (2014). Analisis Pengaruh Privasi, Keamanan Dan kepercayaan Terhadap Niat Untuk Bertransaksi Secara Online Di Olx. Co. Id (Doctoral dissertation, Universitas Brawijaya).
Thamizhvanan, A., & M.J Xavier. (2012). Determinants of Customers Online Purchase Intention : an Empirical Study in India Emeraldinsight, 4 (1): pp.1755-1795
Vania, F. S. (2017). Pengaruh Harga, Ulasan Produk, Kemudahan, dan Keamanan Terhadap Keputusan Pembelian Secara Online Di Tokopedia.Com. Agora, 5(1),1–7.
Yuliara, I. M. (2016).Modul Regresi Linier Berganda.Bali : Universitas Udayana.
Yutadi, K. (2014). Pengaruh Persepsi Privasi, Persepsi Keamanan, Persepsi Kepercayaan, Persepsi Risiko, Persepsi Kegunaan Dan Persepsi Kemudahan Penggunaan Terhadap Minat Penggunaan E-commerce (Doctoral dissertation, Universita s Brawijaya)
Downloads
Published
Issue
Section
License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License
Please find the rights and licenses in Majalah Ilmiah Bijak By submitting the article/manuscript of the article, the author(s) agree with this policy. No specific document sign-off is required.
- License
The commercial use of the article will be governed by the Creative Commons Attribution license as currently displayed on Creative Commons Attribution-ShareAlike 4.0 International License.
2. Author(s)' Warranties
The author warrants that the article is original, written by stated author(s), has not been published before, contains no unlawful statements, does not infringe the rights of others, is subject to copyright that is vested exclusively in the author and free of any third party rights, and that any necessary written permissions to quote from other sources have been obtained by the author(s).
3. User Rights
Majalah Ilmiah Bijak spirit is to disseminate articles published are as free as possible. Under the Creative Commons license, Majalah Ilmiah Bijak permits users to copy, distribute, display, and perform the work for non-commercial purposes only. Users will also need to attribute authors and Majalah Ilmiah Bijak on distributing works in the journal and other media of publications.
4. Co-Authorship
If the article was jointly prepared by more than one author, any authors submitting the manuscript warrants that he/she has been authorized by all co-authors to be agreed on this copyright and license notice (agreement) on their behalf, and agrees to inform his/her co-authors of the terms of this policy. Jurnal Bijak will not be held liable for anything that may arise due to the author(s) internal dispute. Majalah Ilmiah Bijak will only communicate with the corresponding author.
5. Miscellaneous
Majalah Ilmiah Bijak will publish the article (or have it published) in the journal if the article’s editorial process is successfully completed. Jurnal Bijak editors may modify the article to a style of punctuation, spelling, capitalization, referencing and usage that deems appropriate. The author acknowledges that the article may be published so that it will be publicly accessible and such access will be free of charge for the readers as mentioned in point 3.
Every accepted manuscript should be accompanied by "Copyright Transfer Agreement"prior to the article publication.