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Issue |
Title |
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Vol 18, No 1: March 2021 |
The Effect of Brand Image and Ease of Use on the Decision to Purchase Bus Tickets Online at the Cengkareng Suspension Bridge Agent, West Jakarta |
Abstract
PDF
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Wahyuddin Latunreng, fita rahmawaty |
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Vol 19, No 1: March 2022 |
Improving Customer Satisfaction through Trust in "Bandung Tour on Bus (Bandros)" by Taking Into Account The Contribution of Service Quality and Brand Image |
Abstract
PDF
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Soerjanto Soerjanto, Bonifasius MH Nainggolan |
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Vol 18, No 2: September 2021 |
The Influence of Service Quality and Brand Image on Loyalty Through Satisfaction Grab-Bike Customers in Bekasi City |
Abstract
PDF
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Rahajeng Ariyani, Agus Riyanto, Efendi Efendi |
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Vol 21, No 2: September 2024 |
The Impact of Brand Image, Service Quality, and Reputation Performance Score on The Purchase Decision: The Role of Customer Engagement |
Abstract
PDF
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Lalu Aswadi Jaya, Parlagutan Silitonga, Sigit Dani Nugroho, Victor T. Reyes |
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Vol 20, No 1: March 2023 |
The Impact of Service Quality and Brand Image Through Passenger Satisfaction During New Normal Pandemic Covid -19 |
Abstract
PDF
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Yulianti Keke, Honny Fiva Akira, Abel Abel, Teddy Hardiand, Yuliantini Yuliantini, Abdul Ghafar, Ika Utami Yulihapsari |
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Vol 19, No 1: March 2022 |
Does brand image resonance as the determinant factor in cosmetic purchasing decision? A Case Study at Sari Ayu Cosmetic |
Abstract
PDF
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Parlagutan Silitonga, Rai Namira |
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Vol 18, No 1: March 2021 |
Determinants of Pentagon Fraud in Detecting Financial Statement Fraud and Company Value |
Abstract
PDF
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Heru Satria Rukmana |
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Vol 19, No 2: September 2022 |
The Role of Brand Image in Mediating the Effect of Electronic Word of Mouth (E-WOM) and Social Media on Purchase Intention |
Abstract
PDF
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Dede Solihin, Ahyani Ahyani |
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