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Vol 19, No 1: March 2022 Improving Customer Satisfaction through Trust in "Bandung Tour on Bus (Bandros)" by Taking Into Account The Contribution of Service Quality and Brand Image Abstract  PDF
Soerjanto Soerjanto, Bonifasius MH Nainggolan
 
Vol 18, No 1: March 2021 The Effect of Brand Image and Ease of Use on the Decision to Purchase Bus Tickets Online at the Cengkareng Suspension Bridge Agent, West Jakarta Abstract  PDF
Wahyuddin Latunreng, fita rahmawaty
 
Vol 18, No 2: September 2021 The Influence of Service Quality and Brand Image on Loyalty Through Satisfaction Grab-Bike Customers in Bekasi City Abstract  PDF
Rahajeng Ariyani, Agus Riyanto, Efendi Efendi
 
Vol 20, No 1: March 2023 The Impact of Service Quality and Brand Image Through Passenger Satisfaction During New Normal Pandemic Covid -19 Abstract  PDF
Yulianti Keke, Honny Fiva Akira, Abel Abel, Teddy Hardiand, Yuliantini Yuliantini, Abdul Ghafar, Ika Utami Yulihapsari
 
Vol 19, No 1: March 2022 Does brand image resonance as the determinant factor in cosmetic purchasing decision? A Case Study at Sari Ayu Cosmetic Abstract  PDF
Parlagutan Silitonga, Rai Namira
 
Vol 18, No 1: March 2021 Determinants of Pentagon Fraud in Detecting Financial Statement Fraud and Company Value Abstract  PDF
Heru Satria Rukmana
 
Vol 21, No 2: September 2024 The Impact of Brand Image, Service Quality, and Reputation Performance Score on The Purchase Decision: The Role of Customer Engagement Abstract  PDF
Lalu Aswadi Jaya, Parlagutan Silitonga, Sigit Dani Nugroho, Victor T. Reyes
 
Vol 19, No 2: September 2022 The Role of Brand Image in Mediating the Effect of Electronic Word of Mouth (E-WOM) and Social Media on Purchase Intention Abstract  PDF
Dede Solihin, Ahyani Ahyani
 
Vol 22, No 1: March 2025 Analysis of The Influence of Tiktok Social Media on Purchase Intention Abstract  PDF
Siti Mariam, Jerry Maratis, Abdul Haeba Ramli
 
Vol 21, No 2: September 2024 Influence of Brand Image, Price and Product Quality on Honda Product Purchasing Decisions Vario motorbike in Tangerang City Abstract  PDF
Riky Gilang Prayoga
 
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