Issue Title
Vol 20, No 1: March 2023 How to Measure the Customer Purchase Decision in Shopee E -Commerce Platform? Abstract  PDF
Ikramina Larasati Hazrati Havidz, Hilda Bernika Ningrum, Hazimi Bimaruci Hazrati Havidz, Riza Rizqiyah
Vol 19, No 1: March 2022 Consumer Perception of Agribusiness E-marketplace Opportunities in Indonesia Abstract  PDF
Reni Diah Kusumawati, Teddy Oswari, Tristyanti Yusnitasari, Himanshu Dutt
Vol 21, No 1: Maret 2024 Consumer Preferences: Exploring Brand Awareness, Product Variation, and Purchase Intentions in Purchase Decisions Abstract  PDF
Dovina Navanti, Dewi Sri Woelandari Pantjolo Giningroem, Christophorus Indra, Novita Wahyu Setyawati
Vol 19, No 2: September 2022 The Role of Brand Image in Mediating the Effect of Electronic Word of Mouth (E-WOM) and Social Media on Purchase Intention Abstract  PDF
Dede Solihin, Ahyani Ahyani
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