Digital Marketing for SMEs Cidokom Village Plant Cultivation Group

Maya Puspita Dewi, Ikramina Larasati Hazrati Havidz, Dodi Ria Atmaja, Bonifasius Yulian Firmansyah

Abstract


The application of a digital strategy needs to be considered for owners, in this case, SMEs. Especially during a pandemic l, which makes various kinds of business activities have a hard time. This study aims to find out how high the use of digital strategies in SMEs is and how to implement them. This study identifies a digital strategy implementation model consisting of five phases that are "Passive acceptance," "Connection," "Immersion," "Fusion," dan "Transformation.".


Keywords


Digital Strategy; SMEs; Five-phase model;

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References


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DOI: https://doi.org/10.31334/bijak.v19i1.2199

DOI (PDF): https://doi.org/10.31334/bijak.v19i1.2199.g986

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