The Influence of Social Media Instagram @Coummuterline on Sales of Multi Trip Cards (KMT) at PT. Indonesian Commuterline Train
DOI:
https://doi.org/10.31334/bijak.v21i2.3987Keywords:
Digital Marketing, Customer Satisfaction, Social Media Marketing, Sales effectiveness,Abstract
Instagram social media can be used by all levels of society to carry out daily activities, one of which is marketing activities, one of which is marketing activities. By using Instagram as a promotional strategy you can increase sales and interest in products without spending a lot of money and effort. Apart from that, promoting products on Instagram can make it easier for consumers to buy and find information about the products offered. This research method uses a quantitative method a questionnaire via Google from. The population in this study was 322,000 Instagram followers @commuterline. The number of samples for this research was the total Instagram population using the Slovin formula, so that a sample of 100 respondents was obtained. The results of the research show that the determinant coefficient test (R2) value of R square is 0.604. This value shows that the effectiveness of Instagram media is influenced by 60.4% of sales variables. So it can be concluded that Instagram social media has an influence on sales effectiveness of 60.4% and the remaining 39.6% is influenced by other factors.References
Andreansyah, Julio. 2022. The Influence of Instagram @Explorebali Social Media on Interest in Visiting Bali Tourist Attractions. Stiami Institute.
Cook, K. N., & Lee, M. S. (2021). The role of social media advertising in e-commerce growth. Journal of Digital Marketing and Analytics, 8(2), 78-91.
David, F. R., & David, F. R. (2018). Strategic Management: A Competitive Advantage Approach, Concepts and Cases (16th ed.). Pearson Education.
Elena, S. (2022). The Influence of Instagram Social Media on Sales at Zafa Thai Tea Bumimas Banjarmasin. Surplus: Journal of Economics and Business, 1(1), 82-103.
Johan, J., Maradonald, M., & Mukyandi, MR (2022). The Influence of Instagram Social Media on Consumer Buying Interest at @ Basoacicuankiaa in Sepatan Tangerang. Scientific Journal of Management, Economics and Business, 1(2), 01-06.
Khaerunnisa, Nur Afni. 2022. The Influence of Instagram @Gildak.Id on Purchasing Decisions of Gildak Cempaka Putih Branch. Stiami Institute.
Kurniati, RY (2021). The Influence of Instagram Social Media on Sales of Bangkok Clothes at the Aviani Online Shop (Doctoral dissertation, Riau Islamic University).
Paryani, S. S. (2019). Impact of social media marketing on customer retention and purchase intention. Journal of Marketing and Consumer Research, 51, 54-62.
Pramudita, Aditia Sovia. 2019. The Influence of Instagram Social Media Insights on Online Product Sales. JURISMA: Journal of Business and Management Research, Volume 10 No. 1.
Stephen, A. T. (2016). "The role of digital and social media marketing in consumer behavior." Journal of Marketing Research, 53(4), 585-599
Tarasova, Y., & Gremy, C. B. (2020). Social media influence on business performance: An empirical analysis. International Journal of Business and Social Science, 11(1), 22-31
Downloads
Published
Issue
Section
License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License
Please find the rights and licenses in Majalah Ilmiah Bijak By submitting the article/manuscript of the article, the author(s) agree with this policy. No specific document sign-off is required.
- License
The commercial use of the article will be governed by the Creative Commons Attribution license as currently displayed on Creative Commons Attribution-ShareAlike 4.0 International License.
2. Author(s)' Warranties
The author warrants that the article is original, written by stated author(s), has not been published before, contains no unlawful statements, does not infringe the rights of others, is subject to copyright that is vested exclusively in the author and free of any third party rights, and that any necessary written permissions to quote from other sources have been obtained by the author(s).
3. User Rights
Majalah Ilmiah Bijak spirit is to disseminate articles published are as free as possible. Under the Creative Commons license, Majalah Ilmiah Bijak permits users to copy, distribute, display, and perform the work for non-commercial purposes only. Users will also need to attribute authors and Majalah Ilmiah Bijak on distributing works in the journal and other media of publications.
4. Co-Authorship
If the article was jointly prepared by more than one author, any authors submitting the manuscript warrants that he/she has been authorized by all co-authors to be agreed on this copyright and license notice (agreement) on their behalf, and agrees to inform his/her co-authors of the terms of this policy. Jurnal Bijak will not be held liable for anything that may arise due to the author(s) internal dispute. Majalah Ilmiah Bijak will only communicate with the corresponding author.
5. Miscellaneous
Majalah Ilmiah Bijak will publish the article (or have it published) in the journal if the article’s editorial process is successfully completed. Jurnal Bijak editors may modify the article to a style of punctuation, spelling, capitalization, referencing and usage that deems appropriate. The author acknowledges that the article may be published so that it will be publicly accessible and such access will be free of charge for the readers as mentioned in point 3.
Every accepted manuscript should be accompanied by "Copyright Transfer Agreement"prior to the article publication.