Consumer Behavior in The Digital Age: A Qualitative Analysis of Online Shopping Patterns in Indonesia
DOI:
https://doi.org/10.31334/bijak.v21i2.4334Keywords:
Consumer Behavior, Online Shopping, E-Commerce, Indonesia,Abstract
The development of digital technology has significantly changed consumer behavior, including in Indonesia. This research aims to qualitatively analyze consumer online shopping patterns in Indonesia. Using in-depth interview methods and content analysis, this research explores the factors that influence consumer decisions in online shopping, e-commerce platform preferences, as well as the challenges and obstacles they face. The research results show that ease of access, product variety and price promotions are the main factors that encourage consumers to shop online. Apart from that, trust in transaction security and product quality also plays an important role in purchasing decisions. This research also found that social media plays a significant role in influencing consumer shopping behavior through product recommendations and reviews. However, several challenges such as limited internet infrastructure and lack of technological knowledge among certain consumers remain obstacles to wider adoption of online shopping. The findings from this research provide insights for e-commerce companies and policymakers to develop more effective strategies for promoting online shopping and improving consumer experiences. This research also suggests the need for education and infrastructure improvements to support the growth of e-commerce in Indonesia.References
Alt, D., & Naamati-Schneider, L. (2021). Health management students’ self-regulation and digital concept mapping in online learning environments. BMC Medical Education, 21(1), 1–15. https://doi.org/10.1186/s12909-021-02542-w
Davis, F. D., & others. (1989). Technology acceptance model: TAM. Al-Suqri, MN, Al-Aufi, AS: Information Seeking Behavior and Technology Adoption, 205, 219.
Erlangga, H. (2022). Pharmaceutical Business Competition in Indonesia: A Review. Sys Rev Pharm 2020, 11(10), 617-623.
Fabius, V., Kohli, S., Timelin, B., & Moulvad Veranen, S. (2020). Meet the next-normal consumer. McKinsey & Company, 1–9.
Hassenzahl, M., & Tractinsky, N. (2006). User experience-a research agenda. Behaviour & Information Technology, 25(2), 91–97.
Haque-Fawzi, M. G., Iskandar, A. S., Erlangga, H., & Sunarsi, D. (2022). Strategi Pemasaran Konsep, Teori dan Implementasi. Pascal Books.
Holmes, W. T., & Parker, M. A. (2018). The relationship between behavioural integrity, competence, goodwill, trustworthiness, and motivating language of a principal. School Leadership & Management, 38(4), 435–456.
Kiwanuka, A. (2015). Acceptance process: The missing link between UTAUT and diffusion of innovation theory. American Journal of Information Systems, 3(2), 40–44.
Mahliza, F. (2020). Consumer trust in online purchase decision. EPRA International Journal of Multidisciplinary Research (IJMR), 6(2), 142–149.
Makmor, N., Aziz Abd, N., & Alam Shah, S. (2019). Social commerce an extended technology acceptance model: the mediating effect of perceived ease of use and perceived usefulness. Malays. J. Consum. Fam. Econ, 22, 119–136.
Rachbini, W., Anggraeni, D., & Febrina, D. (2020). Effect of service quality on customer loyalty through satisfaction, perceived value, and customer engagements (study on Indonesian ride-hailing online). Advances in Social Sciences Research Journal, 7(10), 300–310.
Santoso, E. (2022). Opportunities and challenges: e-commerce in Indonesia from a legal perspective. Jurnal Penelitian Hukum De Jure, 22(3), 395–410.
Weiyan, L. I. U. (2015). A historical overview of uses and gratifications theory. Cross-Cultural Communication, 11(9), 71–78.
Zahara, A. N., Rini, E. S., & Sembiring, B. K. F. (2021). The Influence of Seller Reputation and Online Customer Reviews towards Purchase Decisions through Consumer Trust from C2C E-Commerce Platform Users in Medan, North Sumatera, Indonesia. International Journal of Research and Review, 8(2), 422–438.
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License
Please find the rights and licenses in Majalah Ilmiah Bijak By submitting the article/manuscript of the article, the author(s) agree with this policy. No specific document sign-off is required.
- License
The commercial use of the article will be governed by the Creative Commons Attribution license as currently displayed on Creative Commons Attribution-ShareAlike 4.0 International License.
2. Author(s)' Warranties
The author warrants that the article is original, written by stated author(s), has not been published before, contains no unlawful statements, does not infringe the rights of others, is subject to copyright that is vested exclusively in the author and free of any third party rights, and that any necessary written permissions to quote from other sources have been obtained by the author(s).
3. User Rights
Majalah Ilmiah Bijak spirit is to disseminate articles published are as free as possible. Under the Creative Commons license, Majalah Ilmiah Bijak permits users to copy, distribute, display, and perform the work for non-commercial purposes only. Users will also need to attribute authors and Majalah Ilmiah Bijak on distributing works in the journal and other media of publications.
4. Co-Authorship
If the article was jointly prepared by more than one author, any authors submitting the manuscript warrants that he/she has been authorized by all co-authors to be agreed on this copyright and license notice (agreement) on their behalf, and agrees to inform his/her co-authors of the terms of this policy. Jurnal Bijak will not be held liable for anything that may arise due to the author(s) internal dispute. Majalah Ilmiah Bijak will only communicate with the corresponding author.
5. Miscellaneous
Majalah Ilmiah Bijak will publish the article (or have it published) in the journal if the article’s editorial process is successfully completed. Jurnal Bijak editors may modify the article to a style of punctuation, spelling, capitalization, referencing and usage that deems appropriate. The author acknowledges that the article may be published so that it will be publicly accessible and such access will be free of charge for the readers as mentioned in point 3.
Every accepted manuscript should be accompanied by "Copyright Transfer Agreement"prior to the article publication.
