The Effect of Price and Delivery Timeliness on Customer Satisfaction at Tiki Agent Kebon Kacang Branch

Erwin Raza, Muhammad Ibrahim Amin, Teuku Arya Yogie Pratama, Muhammad Daffa Andiara, Ananda Niken Ayu Permata

Abstract


This research aims to investigate the influence of price and delivery timeliness on customer satisfaction in the delivery services of TIKI Kebon Kacang Branch in 2024. A quantitative research method was employed, with data collection conducted through a questionnaire survey. The sampling technique used probability sampling with an accidental random sampling approach, involving 94 respondents. Data analysis was performed using SPSS version 26. The results indicate that price does not have a significant effect on purchase satisfaction, while delivery timeliness has a positive and significant influence. Simultaneous testing reveals that both price and delivery timeliness together have a positive and significant impact on customer satisfaction.

Keywords


Price; Timeliness; Customer satisfaction;

Full Text:

PDF

References


Dalen, E. (1989). Research into values and consumer trends in Norway. Tourism Management, 10(3), 183-186.

Dewantoro, D., Aryani, L., & Marzuki, F. (2020, November). The effect of service quality, delivery timeliness and tracking system facilities on Jne customer satisfaction. In Proceedings of BIEMA (Business Management, Economic, and Accounting National Seminar) (Vol. 1, pp. 278-293).

Ghozali, I. (2016). Quantitative and qualitative research design: for accounting, business, and other social sciences.

Hafizha, S., & Nuryani, H. S. (2019). The Influence of Service Quality, Punctuality, Shipping Rates, and Facilities on J&T Express Customer Satisfaction. Journal of Management and Business, 2(1).

Kotler, P & G. Armstrong. (2012). Principle of Marketing,14thEd. Prentice Hall, New Jersey.

Kotler, P., & Keller, K. L. (2016). Gestión de marketing.

Kusumah, E. P. (2019). Consumer response about service quality, acceptance of tracking system technology and prices in the delivery service industry. Scientific Journal of Asian Business and Economics, 13(2), 111-118.

Lumenta, D. J., & Mandey, S. L. (2014). Price and Service Quality to Consumer Satisfaction of PT. Pos Indonesia (PERSERO) Manado. EMBA Journal: Journal of Economics, Management, Business and Accounting Research, 2(3).

Maramis, F. S., Sepang, J. L., & Soegoto, A. S. (2018). The Influence of Product Quality, Price and Service Quality on Consumer Satisfaction at Pt. Air Manado. EMBA Journal: Journal of Economics, Management, Business and Accounting Research, 6(3).

Nasution, S. L. A., Limbong, C. H., & Ramadhan, D. A. (2020). The effect of product quality, brand image, trust, convenience, and price on purchase decisions on shopee e-commerce (Survey on S1 Students of the Faculty of Economics, Department of Management, University of Labuhan Batu). Ecobisma (Journal of Economics, Business and Management), 7(1), 43-53.

Ramli, S. (2013). Mandatory reading for government goods/services procurement practitioners. Visimedia.

Sakti, B. J., & Mahfudz, M. (2018). Analysis of the influence of service quality, delivery timeliness and facilities on customer satisfaction (study on J&T Express Semarang City). Diponegoro Journal of Management, 7(4), 137-144.

Sugiyono, D. (2013). Educational research methods are quantitative, qualitative and R&D approaches.

Sukmadinata, N. S. (2006). Action research methods. Bandung: Remaja Rosda Karya.

Suryanto, M. H., & SE, M. (2016). Distribution management operational system. Jakarta: Grasindo.




DOI: https://doi.org/10.31334/bijak.v22i1.4475

Refbacks

  • There are currently no refbacks.


Copyright (c) 2025 Majalah Ilmiah Bijak

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

View My Stats

 

MAJALAH ILMIAH BIJAK

ISSN 1411-0830 (Media Cetak) 2621-749X (Media Online)
Email :  [email protected] / [email protected]
Website: http://ojs.stiami.ac.id/index.php/bijak/index

 

INDEKS BY: