Issue Title
Vol 20, No 2: September 2023 The Influence of Online Customer Reviews and Prices on Product Purchasing Decisions Fashion on the Shopee Marketplace in Bekasi Abstract  PDF
Ayu Wulandari, Noviandari Sari Utami, Jufri Sarlata
Vol 18, No 3: December 2021 - SPECIAL ISSUE The Influence of the Marketing Mix on the Purchase Decision of Indihome PT. Telkom in Bogor City Abstract  PDF
Ina Herlawati, Benny Osta Nababan, Septa Riadi
Vol 19, No 2: September 2022 The Effect of Suitabillity of Product Description and Service Quality on Purchase Decisions on the Tokopedia Marketplace Abstract  PDF
Fika Narulita, Junaidi Gafar
1 - 3 of 3 Items

Search tips:

  • Search terms are case-insensitive
  • Common words are ignored
  • By default only articles containing all terms in the query are returned (i.e., AND is implied)
  • Combine multiple words with OR to find articles containing either term; e.g., education OR research
  • Use parentheses to create more complex queries; e.g., archive ((journal OR conference) NOT theses)
  • Search for an exact phrase by putting it in quotes; e.g., "open access publishing"
  • Exclude a word by prefixing it with - or NOT; e.g. online -politics or online NOT politics
  • Use * in a term as a wildcard to match any sequence of characters; e.g., soci* morality would match documents containing "sociological" or "societal"