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Vol 2, No 2: Maret 2021 Peran Price Discount Dalam Memoderasi Pengaruh Social Media Marketing dan Product Knowledge Terhadap Purchase Intention Produk Visval Bags Abstract  PDF
Nisa Ulmaghfiroh, Dewi Sri Woelandari, Resista Vikaliana, Novita Wahyu Setyawati
 
Vol 4, No 1: September 2022 Pemanfaatan Media Sosial Instagram Terhadap Minat Beli Konsumen Pada Raysa Fashion Abstract  PDF
Yoeliastuti Yoeliastuti, Nurlina Nurlina
 
Vol 4, No 2: Maret 2023 Pengaruh Media Sosial Facebook dan Brand Performance Pipa Merek Rucika terhadap Minat Beli Konsumen di PT. Laksamanakarya Adiyasa Abstract  PDF
Taufan Kusdiana, Munir Saputra
 
Vol 5, No 2: Maret 2024 The Role of Content Creators Through Social Media at CV Demora Indonesia Jakarta Abstract  PDF
Elfa Setiawan, Dhea Permatasari
 
Vol 5, No 2: Maret 2024 Pengaruh Electronic Word of Mouth (E-WOM) dan Promosi Media Sosial terhadap Minat Pembelian pada Produk Cataleyaonlineshop di Jakarta Abstract  PDF
Fatimatu Zahro, Muhammad Sholeh, Tri Waluyo Prehantio, Laila Amalia
 
Vol 4, No 2: Maret 2023 Pengaruh Media Sosial, Electronic Word of Mouth, dan Variasi Produk terhadap Keputusan Pembelian (Studi Kasus Produk Makanan Oke Enak Rawamangun) Abstract  PDF
Yusuf Suhardi, Ali Akhmadi, Arya Darmawan, Naili Naili
 
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