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Vol 3, No 2: Maret 2022 Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Tiket Online Pada Traveloka Abstract  PDF
Yoeliastuti Yoeliastuti, Retno Widowati, Badriyah Badriyah
 
Vol 1, No 2: Maret 2020 Pengaruh Citra Merek (Brand Image) Terhadap Keputusan Pembelian Kerudung Deenay (Studi pada Konsumen Gea Fashion Banjar) Abstract  PDF
Iis Miati
 
Vol 5, No 2: Maret 2024 Pengaruh Brand Image dan Promosi Terhadap Keputusan Pembelian Produk Fashion Impor (Studi Kasus Pada Produk Uniqlo di Jakarta Utara) Abstract  PDF
Rousdy Safari Tamba, Puput Melita
 
Vol 5, No 1: September 2023 Pengaruh Brand Image dan Promosi terhadap Keputusan Pembelian Produk Fashion Impor (Studi Kasus Pada Produk Uniqlo di Jakarta Utara) Abstract  PDF
Rousdy Safari Tamba, Puput Melita
 
Vol 4, No 2: Maret 2023 Pengaruh Kualitas Informasi dan Online Customer Review terhadap Keputusan Pembelian pada Shopee Yasashi Japan Shop Abstract  PDF
Sarah Gunawan, Rudi Kristanto
 
Vol 5, No 2: Maret 2024 Pengaruh Word of Mouth dan Store Image terhadap Purchase Decision Mie Gacoan di Bekasi Timur Regency Abstract  PDF
Yuli Evitha, Dandi Fatahilah Praja
 
Vol 5, No 1: September 2023 Pengaruh Harga dan Kualitas Produk terhadap Keputusan Pembelian Frozen Food (Studi Kasus Produk Sosis Belfoods pada Konsumen di Gucci Frozen Food Cikarang) Abstract  PDF
Asra Maulida Farhah
 
Vol 5, No 1: September 2023 Pengaruh Citra Merek dan Kualitas Layanan terhadap Keputusan Pembelian Mixue Cabang Cilincing Jakarta Abstract  PDF
Leli Yuliyani, Anisa Arizona
 
Vol 5, No 1: September 2023 Harga dan Kelengkapan Produk terhadap Keputusan Pembelian pada Toko Sembako Rizkuna Desa Karang Sentosa Abstract  PDF
Teguh Santoso, Munib Alaika Salam
 
Vol 4, No 1: September 2022 Pengaruh Digital Marketing dan Kualitas Produk terhadap Keputusan Pembelian (Studi Kasus : UMKM Rokupang Cabang Karawang) Abstract  PDF
Sukarn Novita Sari, Dika Wirawan
 
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